Insights
Analytics & reporting
See conversation volume, delivery and team activity at a glance.
Analytics summarise message and conversation activity so you can spot trends, measure campaign delivery and understand team workload.
Metrics are for your marketing and operations decisions; they are separate from WhatsApp's own billing records.
How it works
- 1Open the analytics dashboard.
- 2Choose a date range and metric.
- 3Review campaign and conversation summaries.
- 4Export where supported for deeper analysis.
Use cases
Common ways teams use it
Campaign delivery
Review delivered, read and failed counts per broadcast.
Team activity
Understand conversation volume and response patterns.
Trends
Track how message activity changes over time.
Good to know
Honest limitations
What to keep in mind so expectations match how the WhatsApp Business Platform actually works.
- Exact metrics and export options may vary by plan.
- Analytics reflect activity in VPmessage, not third-party spend or WhatsApp invoices.
FAQ
Questions about this feature
Can I export reports?
Export availability can vary by plan; check the analytics section in your account.
Bring every WhatsApp conversation into one workspace
Set up a shared inbox, run opted-in campaigns and automate the routine — with clear, honest pricing for your region.
Questions first? Talk to the team.