Templates
WhatsApp message template examples
Illustrative starting points for common WhatsApp flows. Copy the structure, swap in your own details, then submit them for approval inside your account — WhatsApp reviews every template and assigns its category.
Illustrative examples — adapt and submit for approval in your account.
These samples use placeholder data only and contain no real customer information, phone numbers or business names. WhatsApp reviews and approves every template inside your own account, and decides its final category — nothing here is pre-approved.
Utility
Utility templates
Transactional messages triggered by something the customer did — order updates, reminders and receipts.
Order confirmation
Confirm an order the moment it is placed and share a tracking link.
Hi {{1}}, thanks for shopping with [Business name]! 🎉
Your order {{2}} is confirmed and we're preparing it now.
Track it any time here: {{3}}
Reply to this message if you have any questions.Variables: {{1}} = customer name · {{2}} = [Order ID] · {{3}} = tracking [link]
Shipping update
Let the customer know their order is on the way.
Good news, {{1}}! Your order {{2}} has been dispatched. 📦
Estimated delivery: {{3}}.
Follow its progress here: {{4}}Variables: {{1}} = customer name · {{2}} = [Order ID] · {{3}} = delivery date · {{4}} = tracking [link]
Appointment reminder
Remind a customer of an upcoming booking and let them confirm.
Hi {{1}}, this is a reminder of your appointment with [Business name].
{{2}} at {{3}}
Reply CONFIRM to keep it, or RESCHEDULE to choose another time.Variables: {{1}} = customer name · {{2}} = date · {{3}} = time
Payment reminder
Nudge an unpaid invoice with a secure payment link.
Hi {{1}}, a quick reminder that invoice {{2}} for {{3}} is due on {{4}}.
You can pay securely here: {{5}}
Thank you!Variables: {{1}} = customer name · {{2}} = [Invoice ID] · {{3}} = amount · {{4}} = due date · {{5}} = payment [link]
Marketing
Marketing templates
Promotional messages that require opt-in. Always give people a clear way to stop hearing from you.
New arrival
Announce a launch to customers who opted in to updates.
Hi {{1}}, our new {{2}} collection has just landed at [Business name] ✨
See what's new: {{3}}
You're receiving this because you opted in. Reply STOP to unsubscribe.Variables: {{1}} = customer name · {{2}} = collection name · {{3}} = [link]
Limited-time offer
Share a time-bound discount with an opted-in audience.
{{1}}, enjoy {{2}} off your next order at [Business name] — this week only.
Use code {{3}} at checkout: {{4}}
Reply STOP to opt out of offers.Variables: {{1}} = customer name · {{2}} = discount · {{3}} = promo code · {{4}} = [link]
Back in stock
Tell interested customers a product is available again.
Good news, {{1}}! {{2}} is back in stock at [Business name].
Grab yours before it's gone: {{3}}
Reply STOP to unsubscribe.Variables: {{1}} = customer name · {{2}} = product name · {{3}} = [link]
Authentication
Authentication templates
One-time passcodes and verification messages. Keep them short and never ask people to share their code.
One-time passcode
Send a verification code for sign-in or checkout.
{{1}} is your [Business name] verification code.
For your security, don't share this code with anyone. It expires in {{2}} minutes.Variables: {{1}} = verification code · {{2}} = minutes until expiry
Login verification
Confirm a login attempt with a short code.
Your [Business name] login code is {{1}}.
If you didn't try to sign in, you can safely ignore this message.Variables: {{1}} = verification code
Ready to write your own?
Our guide walks through the rules WhatsApp checks for, so your templates pass review the first time. The documentation covers opt-in and how templates fit into campaigns.
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