Automation
Automation & chatbots
Automate replies, routing and follow-ups with no-code flows.
No-code automation handles repetitive work: greeting new contacts, answering common questions, collecting details and routing to the right team.
Flows run on triggers such as an incoming message or a keyword, and can branch based on the contact's replies.
How it works
- 1Choose a trigger (new conversation, keyword or event).
- 2Add steps: send a message, ask a question, set a tag or route.
- 3Branch on the contact's reply.
- 4Publish and monitor how the flow performs.
Use cases
Common ways teams use it
Welcome flows
Greet new contacts and set expectations automatically.
FAQ deflection
Answer common questions instantly and hand off when needed.
Lead qualification
Collect key details before a human agent joins.
Good to know
Honest limitations
What to keep in mind so expectations match how the WhatsApp Business Platform actually works.
- Automated business-initiated messages still follow WhatsApp's template and window rules.
- Complex logic depth may vary by plan.
FAQ
Questions about this feature
Do I need to code?
No. Flows are built with a visual, no-code editor.
Can a human take over?
Yes. Flows can hand off to an agent in the shared inbox at any step you choose.
Bring every WhatsApp conversation into one workspace
Set up a shared inbox, run opted-in campaigns and automate the routine — with clear, honest pricing for your region.
Questions first? Talk to the team.