Outbound
Campaigns & broadcasting
Send approved template messages to opted-in audiences and track delivery.
Broadcast campaigns send an approved WhatsApp template to a segment of opted-in contacts, then report delivery and read status back to you.
Because WhatsApp requires templates for business-initiated messages, campaigns use pre-approved content with variables you can personalise per contact.
How it works
- 1Create or reuse an approved message template.
- 2Choose a contact segment built from tags, attributes or imports.
- 3Personalise template variables and schedule or send.
- 4Monitor delivered / read / failed counts and follow up in the inbox.
Use cases
Common ways teams use it
Announcements
Share launches, offers or updates with contacts who opted in.
Reminders
Send appointment, payment or renewal reminders using utility templates.
Re-engagement
Reconnect with segments based on tags or past activity.
Good to know
Honest limitations
What to keep in mind so expectations match how the WhatsApp Business Platform actually works.
- Only opted-in contacts should be messaged; sending to people without consent risks quality and blocking.
- Business-initiated messages require an approved template and may incur WhatsApp conversation charges billed separately from your subscription.
FAQ
Questions about this feature
Can I message anyone?
You should only message contacts who have opted in to hear from your business. Consent protects your number's quality rating.
Why do broadcasts need templates?
WhatsApp requires businesses to use pre-approved templates to start conversations outside the 24-hour service window.
Bring every WhatsApp conversation into one workspace
Set up a shared inbox, run opted-in campaigns and automate the routine — with clear, honest pricing for your region.
Questions first? Talk to the team.