Outbound
Message templates
Create, submit and reuse approved templates with personalised variables.
Templates are the pre-approved messages WhatsApp requires for business-initiated conversations. VPmessage helps you draft, submit and organise them.
Templates support variables so a single approved message can be personalised per contact, and are categorised (for example marketing or utility) per WhatsApp's rules.
How it works
- 1Draft a template with text, variables and optional media/buttons.
- 2Submit it for WhatsApp review.
- 3Once approved, use it in campaigns or automation.
- 4Track approval status and edit rejected templates.
Use cases
Common ways teams use it
Reusable content
Maintain a library of approved messages for common scenarios.
Personalisation
Insert variables like name or order number into an approved template.
Category clarity
Keep marketing and utility templates organised for correct use.
Good to know
Honest limitations
What to keep in mind so expectations match how the WhatsApp Business Platform actually works.
- Templates are reviewed by WhatsApp; approval is not guaranteed and timing is set by the platform, not by VPmessage.
- Template categories and formatting must follow current WhatsApp rules.
FAQ
Questions about this feature
How long does template approval take?
Approval timing is determined by WhatsApp, not VPmessage. We surface the status once WhatsApp responds.
Why was my template rejected?
Common reasons include formatting issues or wrong category. Review WhatsApp's guidelines and resubmit.
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